Amazon Prime Day 2018 Kicks Off July 16, Deals Already Happening

A bigger Amazon Prime Day 2018 arrives July 16 with more deals, devices and longer hours

Ars' Jeff Dunn has already summed up a bunch of discounts and offers to expect this coming Prime Day, but in Twitch's case, we're looking at a Prime Fortnight.

Amazon's highly-anticipated annual shopping event, Prime Day, will start this month, giving shoppers huge discounts across a number of items.

Prime members in India can enjoy over 200 exclusive product launches, thousands of deals at the lowest prices of the year and blockbuster entertainment launches on Prime Video and Amazon Prime Music. Our team of deals experts are keeping an eagle eye on the best Amazon Prime Day deals and we can spot the wheat from the chaff. During this sale season, there are about a million deals being offered not just in America but also in other regions around the globe. So if you have a free trial, or pay monthly, you still get all the same deals as the people who bought a whole year in one go. Every day leading up to Prime Day, Prime members will find exclusive offers and deals.

Australia, Singapore, Netherlands and Luxembourg will join the other countries hosting Prime Day this year, which includes the U.S., U.K., Spain, Mexico, Japan, India, Italy, Germany, France, China, Canada, Belgium and Austria.

Shopping deals on different categories will be available on Amazon Prime Day: appliances, back-to-school supplies, fashion, furniture, grocery, kitchen, smart home, and TVs.

The most popular purchase previous year was the Echo Dot. Whole Foods will also be involved in Prime Day this year with deals and offers at all us stores, after being acquired by Amazon a year ago. In-game content for Warframe and Playerunknown's Battlegrounds are also being given away to Twitch Prime users. Stay tuned for more Prime Day 2018 deals as they're announced.

This year, Prime Day deals can be had in the following countries.

"Prime Day 2018 will feature 50 percent more Spotlight Deals and more than one million deals globally". There are also some classics in there, like Metal Slug 3, and Broken Age, offering you a good sweep of both genres and eras.

What do you hope to score out of Prime Day?

"They want Prime to be a must-have membership", says Suzanne Tager, who heads Bain & Co.'s retail and consumer products practices. Amazon is promising more than a million deals around the world. Alternatively, you can watch Alexa-related videos on the Amazon website while logged in, or download the Amazon App.

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