GM electric vehicle strategy last chance for Cadillac's success - executive

This is Cadillac’s first fully electric car

Cadillac also showed us the interior of the electric crossover, whose design oozes futuristic cool thanks to minimalist themes and multiple digital screens.

Cadillac President Steve Carlisle promised that the new model "will bring together luxury and innovation".

As of now, all we can do is look forward to further updates on this upcoming electric vehicle from Cadillac.

President said: "we don't have any chances left with taking Cadillac to a really new place". GM said its gearing up to position Cadillac as a luxury rival to the current segment leader, Tesla.

As we've previously reported, the as-yet-unnamed Cadillac crossover will be the first production auto to use General Motors' new electric vehicle platform.

The Cadillac EV's name and additional details will be revealed closer to launch.

Cadillac's new electric vehicle announcement follows the brand's push to advance automobiles.

GM says it is developing battery cells and drive units that can be used across different GM vehicle lineups across the globe.

Cadillac says that its new EV platform will allow it to quickly respond to customer preferences with a "relatively" short lead time, and a variety of body styles will be possible with the architecture. Overall, Cadillac will introduce new models at the rate of roughly one every six months through 2021.

Cadillac's electric crossover is expected to be a mid-size model created to take on the Tesla Model X and offer buyers the choice of two or three rows of seats.

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