Samsung unveils MicroLED TVs with 'endless possibilities'

iTunes and AirPlay 2 Coming to Samsung Smart TVs

"With services a key part of the Apple flywheel and one of the only silver linings in an otherwise dark period of growth, Cook & Co. need to double down on content and distribution partners going forward", according to Dan Ives, an analyst with Wedbush Securities. Not only will customers be able to view iTunes movies and TV shows on Samsung TVs, but the partnership also brings AirPlay 2 support to Samsung's TVs as well. At least that's the feeling I get from Apple's new deal that will put iTunes on Samsung smart TVs. As we reported yesterday, all of Samsung's 2019 smart TVs will include an iTunes app that will enable users to buy and rent movies and TV shows directly from Apple. The Korean giant will have AirPlay support on its smart TVs, frame and serif lifestyle TVs, and other UHD and HD models. Individuals screens could be combined to create massive displays, which the company calls The Wall TV. The surprise announcement made today has wider implications to Apple's content service as well as future plans for the Apple TV hardware.

Two of tech's biggest rivals are working together: Apple and Samsung partnered to make it easier for people to watch iTunes content.

Samsung and Apple have a weird history. There is no word on iTunes integration yet but a firmware update will ensure that recent TVs from both companies will support AirPlay.

Correction AirPlay support will be coming to Vizio TVs.

"Services generated over $10.8bn in revenues during the quarter, growing to a new quarterly record in every geographic segment, and we are on track to achieve our goal of doubling the size of this business from 2016 to 2020". But here is the thing: Apple's streaming service is expected to launch sometime this year, and it will compete directly with the likes of Netflix. Now that TV makers are finally embracing Apple, it gives the iPhone maker another way to expand its Services revenue as iPhone sales start dipping.

However, the growth story for Apple may lie within its various services, of which subscription video could soon become a big contributor-especially if Apple continues showing a willingness to let its original shows and films live outside of the Apple device ecosystem.

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