Netflix's Hastings says no to joining Apple service

Netflix Confirms it Won’t Be a Part of Apple’s Upcoming Streaming TV Service

Speaking at a company headquarters briefing, Netflix CEO Reed Hastings said that "Apple's a great company", but that "we want to have people watch our shows on our services".

On its initial release, Apple has to be dependent on other streaming services to fill up its content, from which Netflix has opted out already. And while many third-party services are planning to join Apple's new TV venture, Netflix is taking the other route. However after Netflix withdraws its interest we will need to wait and watch what step Apple takes to pitch its streaming service. Alongside offering commissioned content, it's believed that Apple will be using the new platform as a content aggregator.

As previously reported, Netflix recently stopped permitting Apple users to subscribe via its App Store, thereby retaining the former 30% commission.

But one thing is certain - it won't include Netflix.

Netflix's absence from Apple's new video offering also amplifies the tensions brewing between the two companies. He said that while those services have grown, so has Netflix. "I have no idea what they're doing until we see it", Ted Sarandos told Deadline today of those companies' upcoming platforms. "We're going to want to borrow those". These companies "have big files, so the cost of their content is much less than it will be for Netflix, which will have to pay for all its content", said Laura Martin, an analyst at Needham & Co.

"You do your best job when you have great competitors", he said, before admitting that the increased competition has led to higher prices when sourcing content.

Netflix will be besieged, not only by new rivals, but also by the loss of Disney and Time Warner content. "We have chosen not to integrate with their service".

This market will become even more strong and competitive since Walt Disney and AT&T WarnerMedia are likely to debut soon their own streaming services as well.

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