Nissan to end Infiniti production in UK

Nissan Infiniti launch

Infiniti will withdraw its manufacturing and sales operations from the United Kingdom in 2020 as it targets electrification and growth in Western Europe, China and the US. Sadly, this means that production of the Infiniti Q30 and QX30 will end by mid-2019 at the Sunderland plant in the UK.

Nissan also said recently it would not be building its X-Trail at Sunderland as initially planned, even after the government pledged over £61m in funds if it did.

According to Autocar, Infiniti accumulated approximately 60,000 customers in Europe since it entered the market in 2008. To take advantage of the massive China market, Infiniti will introduce five new vehicles over the next five years.

Some 250 people work on production of Infiniti models in Sunderland, out of a total of around 7,000.

Infiniti sales were down 78% past year, with 750 cars registered, according to SMMT figures.

In today's statement Infiniti said that the business was now working to "find alternative opportunities for any employees affected by its restructure, consulting with employee representatives where necessary and identifying opportunities for transition and training support where appropriate".

Trevor Hale, the chief spokesman of Infiniti, said that western Europe remains the most challenging and competitive region for premium cars.

Infiniti explained that its decision to depart the Western European market will not affect its Eastern Europe, Middle Eastern, or East Asia operations, all of which show encouraging growth.

We mentioned that one of the markets the brand will focus on is the USA; it has work to do there, evidently, as 2019 sales to date for the automaker have dropped by close to 10% in comparison with the same period previous year.

The brand has said this restructuring plan includes ambitions to electrify its range of cars from 2021 and discontinue all diesel offerings.

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