Apple cuts iPhone XR prices in India

Available in 64GB 128GB and 256GB the iPhone XR features a 6.1-inch Liquid Retina IPS LCD display a 12MP rear camera 7MP front camera with Face ID and powered by an A12 Bionic Soc

In a move that's bound to help the rapidly falling iPhone sales in India, Apple has substantially discounted the iPhone XR in the country.

Wistron already produces older models, such as the iPhone 6s, iPhone SE and iPhone 7, at a smartphone manufacturing plant in Bangalore.

One of the three sources quoted said the 18-22% drop in selling price of iPhone XR is to bring down the price of iPhone XR to pricing level of the similar flagship model of 2017, the iPhone 8.

Post the discount, the prices of 128GB and 256GB iPhone XR will be Rs 64,900 and Rs 74,900 respectively.

iPhone's pricing, even with a 25% discount, is still out of reach for many consumers, and while there is certainly demand in the business and luxury goods sector, the general consensus is that the iPhone is simply too expensive for the majority of consumers.

Schiller, Senior Vice President, Worldwide Marketing of Apple, speaks about the new Apple iPhone XR at an Apple Inc product launch event at the Steve Jobs Theater in Cupertino, California, U.S., September 12, 2018.

Additionally, Apple has also announced a limited period cashback program wherein HDFC Bank customers will get an extra 10% cashback. The deal will go live from Friday, April 5, and will be valid until stocks last.

The ₹91,900 256GB variant will cost ₹74,900 for non-HDFC customers and ₹67,400 for HDFC customers.

Have you been eyeing the Apple iPhone XR, but putting it off because of its price? "It is unlikely it can go back to the earlier [maximum retail price] regime for iPhone XR in India now, since it will then be hard to attract consumers after this drop".

Adopting market operating price (MOP) strategy, the company also clarified that it is not a price cut or changed MRP, but a limited term promotional offer, starting this Friday.

The trial run of the iPhone X range of devices will come before Foxconn starts full-scale assembly at its phone making factory outside Chennai.

New rumours indicate Apple could be working on an upgrade to one of its most beloved smartphones, the iPhone SE.

It's also uncertain whether Apple will officially decrease the iPhone XR's price on its Indian website.

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