No, this is not an article about how to wash your clothing. Although, I could do something about that as well, maybe in the near future..

This post will be about clothing and shopping for clothing, something I know a lot of woman love to do (I know I do). No, I’m not turning this blog into a fashion blog, but I feel my clothing should match my lifestyle and since I’m ‘Cleaning’ up my lifestyle I feel I should make my search for clothing part of this blog as well.

After decluttering my closet I realised I actually need some new clothing. Yes, as a girl I always ‘need’ new clothing, or at least ‘want’ new clothing but now I actually NEED new clothing, like actual basics and stuff. As I went through my clothing I had a very clear vision about my style. Because I don’t want to clutter my closet again with stuff that don’t spark joy I’m gonna try and only invest in stuff that I actually need. Yes, I say ‘try’, because there will always be that moment that you buy something because you love it in the store or because the saleslady says you look amazing in it. So I made a ‘list’ of stuff that I actually need and using that list I’m gonna buy new stuff.

When I realised I needed new clothing I didn’t feel my ‘normal’ urge to run to my nearest H&M and buy everything I need. I realised that I no longer want to spend my money on cheap clothing that will not last more then one season or that’s being produced in awful circumstances. I want ‘clean clothing’.

And so my research began:


I found this cute infographic about ethically shopping (what this is actually about). And while I know buying second hand clothing is always better then buying new stuff, I’m not a big fan of it. I  have no problem buying used furniture (except a bed) I just can’t see myself wearing secondhand clothing all the time. So I’m going to focus my search on new ways to buy new clothing on stores and brands that sell ‘clean clothing’.

For me, ‘clean clothing’ is clothing that has been produced under proper/safe conditions and/or that’s been made from environmental-friendly fabrics, so I’m gonna try and stop buying clothing that’s been made from polyester and stuff like that. But, I’m not going hardcore, that’s not me. I’m just gonna ‘go Dutch’ on this matter and I’ll ‘polder’ (finding a consensus for everything) my way through this search. I just refuse the pay 8 euro’s for 1 pair of socks made out of bamboo….

Before I started my search I was under the impression that eco-friendly fashion was expensive and boring. And yes, that kind of stuff is out there. But, I was surprised on how affordable eco-friendly clothing can be. Don’t expect to be able to buy a basic top for 2 euro’s, but that’s not the aim. Even in the mainstream shops you have more options then ever!

Even before I started ‘cleaning’ my life I was buying jeans from a ‘fairtrade’ brand called Circle of Trust. This brand wants to produce clothing that wants to contribute to the environment and the brand embraces his responsibility when it comes to the way their clothing is being made and how we are all responsible for the earth we live on. I really love their jeans and haven’t bought jeans from an other brand in the last 4 years. On an average price of 80 euro’s for a pair of jeans it’s not super cheap, but it’s worth every euro. I can wear these jeans for a full week and it will still have the proper fit and they still look brand new even though some of them are 3 years old! (try that with a 9 euro H&M jeans, I know I can’t).

My favourite styles are the D’Nimes (left) and the Poppy (right).


While I’m not a big fan of H&M, they actually have an eco-friendly collection. I was actually surprised, because I normally think H&M’s clothing is cheap and doesn’t last very long. So when I found H&M Conscious I was curious about the philosophy, items and of course… the price of the items. On the website I found this statement: 21,2% of the cotton they use is either certified organic, recycled or grown under the Better Cotton Initiative. The BCI wants to improve the global cotton production to make it better for the people that produce it and the environment that it grows in(*). Although cotton takes a lot of water to grow and produce I’m always a big fan of cotton, tops made out of cotton always make me feel clean and fresh, while polyester tops makes me feel sweaty at the end of the day. So I might actually give H&M a new chance and I might buy some of my basic tops. These are only 7,99 euro’s which is very cheap for a nice basic top.


A brand that’s a bit more expensive but has some amazing pieces is ASOS and they have an eco-friendly collection called ‘Green Room‘. The clothing is ‘Fair Trade’ and made out of organic/recycled materials (*). The clothing is more expensive then H&M’s, but it’s still not super expensive especially when their clothing is on sale. I mean, how awesome is this dress!! And it’s only 16,44 pounds!



This is just what I found in a few hours of searching online and their are loads of other brands that I’ve looked at and might even shop at like WanderingNebula, but like I said, I’m not a fashion blogger. This post was just to show you how easy it can be to shop ‘cleaner’ clothing but not going crazy about it. I’m aware that shops like H&M still produce clothing in factory’s like the one in Bangladesh, but clothing lines like this are a sign that they at least seem to try to improve. Hopefully more and more brands will turn to eco-friendly production methods and fabrics and improve the circumstances in the factory’s where clothing is being made…